We select the best nori with a rich color and silky sheen. Once toasted, it offers both the perfect crackle at the bite and melt-in-your-mouth softness on the tongue. Our yaki nori has exceptionally good umami no yoin, the quality by which nori releases an intensifying wave of flavor that lingers on the palate even after the nori itself has melted away. Sanpuku nori from the Ariake Sea is the highest quality nori that can be found anywhere in Japan. We continuously monitor our stock and process fresh batches throughout the year to ensure that it reaches consumers at peak freshness.